With a blast of digital media marketing, it’s needless to say that people are thriving to expand their business on social media.Today a business must maintain its presence on social media to be the talk of the town.
If we see the analytics, in the year 2016, the percentage of global online population using Facebook is 38.6%, 3.5 million active users on twitter, 4.1 million active users on LinkedIn , to name a few sites. Well, imagine the amount of exposure your business will get on these sites.
Having a good social media presence can help your business boom like anything. It has become a vital part of big business marketing strategies. Social media refines your brand representation and engages your current and potential customers.
But the question is that, how to do it efficiently..? As important as it is, it is not so easy to maintain a high rank on social networks as the competition is very tough.
Here are a few ways by which you can optimize your social media presence:
1. Be clear with your approach
It is very much necessary that you are clear with objectives and goals of your business. Make sure that you know what and why are you posting. Ensure that you have the list of every possible social media networks that are beneficial for your business. Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy. Do keep a check as to what audiences you need to address to and where will you find them online. Build a target community.
2. Leverage Unused Brand Assets
After targeting your audience, now pay attention to your assets hat you want to publicize. Perform a complete audit of your brand assets to identify unused or underutilized content. It is a time-consuming process; however you might find some valuable pieces hat you overlooked before. You never know what you’ll find unless you look!
3. The content strategy
Firstly, build your content inventory. It’ll give you clarity of how much assets you have and how you should present them on social media. It should consist of things like –
Share exclusive features about your business
Events in your local community
Behind the scenes pictures of your team
Stories about your “why” and what it means to customers
How you solve customer problems
What customers can expect from you and your company
Share your thoughts on trending topics within your industry
Sign your tweets or posts
These questions are meant to make you think less about what you are doing and more about what you aren’t doing.
4. Produce Valuable Content
Now that your inventory is ready, start with building up ideas of how to present them. Have clarity in all the aspects of your business and display them accordingly. Let it reflect all your valuable assets in a very clear manner so that it can be understood by a layman as well. Having the best content helps showcase your business and website, this brings in more customers and more money. Nobody will invest their time looking at your product unless and until you make it interesting. Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. A long term strategy is always helpful. One should be visionary in his approach.
5. Engage (carefully) with your audience.
Try to post content that is engaging your audience. Conduct debates and discussions so that the audience gets a chance to put out their views too. Be active on social media and keep updating your audience frequently with eye catching offers regarding your business. Provide benefits to the audience. Give them a reason to be updated with the information you provide. This will keep your business on the prime spot on any social media network. Be proactive, responsive and truly interested.
Use Social Media To:
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month).
Each social channel needs to be treated as a separate entity. Have a good understanding of how each of it works. This will help you to analyze the type of response on your business ventures.
Do keep a check on all your social media networks and constantly update each of them.
Building your business over social media is a very hefty task. Good planning and clarity in approach can make it easier and a lot of fun. You can influence so many people and I guarantee you good results.